Marina Abramović Unveils Innovative NFT Project with TAEX

Marina Abramović, the renowned performance artist, is set to launch her latest venture into the digital art world with the Marina Abramović Element (MAE) project. In collaboration with the digital marketplace TAEX, this innovative NFT collection aims to engage a new generation of art enthusiasts through interactive elements and gamified experiences.

Key Takeaways

• Launch Date: The project will preview on April 8, 2025, at the Moco Museum in London, with the first NFT drop scheduled for mid-May.

• Three Themed Drops: The collection consists of three themed NFT drops: Art, Life, and Marina Abramović Method, each exploring different facets of her artistic journey.

• Gamification: Participants can earn Transformational Crystals through interactive games, which will allow them to mint exclusive NFTs.

• Final Event: The project culminates in November 2025 with an event called The Great Mint, where collectors can obtain the ultimate MAE token.

Overview Of The Project

The MAE project marks Abramović's return to the blockchain after her initial foray in 2021. This new collection is designed to immerse participants in her artistic practice through a series of interactive NFT drops. Each drop will feature unique artworks inspired by a fictional narrative crafted by Abramović, reflecting her philosophy and life experiences.

Themed NFT Drops

1. Art (May 2025): This drop will explore the evolution of Abramović's practice, focusing on symbols and archetypes that have defined her work.

2. Life (June 2025): This segment will highlight the significance of locations, gestures, and outfits in her performances.

3. Marina Abramović Method (September 2025): This drop will delve into her journey of self-discovery and the establishment of the Marina Abramović Institute.

Each drop will feature three levels of token rarity:

• Ordinary: Still images

• Rare: Looped animations

• Epic: Looped animations that adapt to real-life moon cycles

Interactive Elements and Gamification

A unique aspect of the MAE project is its gamification. Participants can engage in specially designed games to earn Transformational Crystals, which are essential for accessing exclusive NFTs. The games include:

• Maze: Available during the second drop.

• Counting Crystals: Introduced with the third drop.

These crystals will allow collectors to mint limited-edition 5D MAE Performance and 5D MAE Avatar NFTs, enhancing the interactive experience.

The Great Mint

The MAE project will conclude with The Great Mint event in November 2025. To participate, collectors must have either:

• Collected three Epic NFTs from each drop and one Transformation Crystal, or

• Acquired three Rare NFTs and one Transformation Crystal.

The final MAE token will consist of video artworks and animations featuring Abramović’s digital avatar performing new iterations of her iconic pieces, transcending the boundaries of physicality.

Conclusion

Marina Abramović's MAE project represents a significant step in merging performance art with digital innovation. By leveraging the blockchain and interactive elements, she aims to create a bridge to younger audiences, making art more accessible and engaging. As the project unfolds, it promises to redefine the relationship between artists and their audiences in the digital age.

Sources

• Marina Abramović Has a Wild New NFT Project: ‘You Will Have a Crystal in Your Body’, Artnet News.

• Marina Abramović in her element: performance artist announces new NFT drop designed to create a ‘bridge’ to young generation - The Art Newspaper, The Art Newspaper.

• Marina Abramovic to Release New NFT Project: Marina Abramovic Element, FAD Magazine.

• Marina Abramović partners with TAEX for new gamified NFT collection, Crypto News.