In a significant move within the digital landscape, Nissan and Adidas are charting their own paths in the world of non-fungible tokens (NFTs). While Nissan is launching a new web3 loyalty program in Japan, Adidas is unveiling its first physical drop of an NFT collection, showcasing the diverse strategies brands are adopting in the evolving NFT market.
Key Takeaways
Nissan introduces a web3 loyalty program featuring NFTs in Japan.
Adidas launches its first physical NFT collection with a limited-edition shoe drop.
Both brands are leveraging NFTs to enhance customer engagement and rewards.
Nissan's Web3 Loyalty Program
Nissan has announced the launch of its innovative web3 loyalty program, which will utilize NFTs to engage customers in Japan. This initiative comes at a time when NFTs are experiencing a resurgence in popularity in the region, attributed to cultural factors such as the country's rich graphic novel and anime heritage.
The program, named Nissan Passport Beta, will kick off with an NFT lottery running until January 14, 2024. Participants will have the chance to win one of 5,523 membership NFTs, categorized into four distinct types:
Futuristic Cars
Performance Cars
Classic Cars
Smart Life (for practical transport preferences)
The lottery will randomly allocate these NFTs, which will not only provide visual appeal but also access to a community on Discord. Participants can earn badges through various activities, such as sharing car photos on social media or providing feedback on the program. Notably, the ultimate rewards include exclusive opportunities like test driving special edition cars.
Adidas' Physical NFT Drop
In contrast to Nissan's digital focus, Adidas is making waves with its first-ever physical drop of an NFT collection. The sportswear giant is collaborating with the Stepn Go app to launch a limited-edition collection of 1,200 Adidas Ultraboost 5 running shoes, marking a significant step in bridging the gap between digital assets and tangible products.
This physical drop will be available exclusively on the MOOAR marketplace, a platform dedicated to NFT creation and exchange. The raffle for these shoes will take place from December 13 to December 17, 2023, with NFT holders from both Stepn and Stepn Go x Adidas Genesis receiving priority access.
Erika Wykes-Sneyd, President and General Manager of Adidas /// Studio, expressed excitement about this initiative, emphasizing the brand's commitment to providing customers with unique experiences in this new digital era. The collaboration aims to offer fulfilling experiences while introducing innovative training approaches for runners.
Diverging Paths in the NFT Space
The contrasting strategies of Nissan and Adidas highlight the diverse approaches brands are taking in the NFT space. While Nissan is focused on creating a community-driven loyalty program that rewards engagement, Adidas is leveraging its NFT collection to create tangible products that resonate with consumers.
As the NFT market continues to evolve, these initiatives reflect a broader trend of brands exploring innovative ways to connect with their audiences, whether through digital rewards or physical products. The future of NFTs in retail and customer engagement looks promising, with both Nissan and Adidas leading the charge in their respective domains.
Sources
Nissan launches web3 rewards, as Nike, adidas take different NFT paths - Ledger Insights - blockchain for enterprise, Ledger Insights.
Adidas unveils first physical drop of NFT collection | Retail News USA, Apparel Resources.