Trump's New Business Venture: $100,000 Watches

Donald Trump has launched a new business venture during his 2024 presidential campaign, unveiling the "Official Trump Watch Collection" featuring diamond-encrusted timepieces priced up to $100,000. This move continues his trend of blending political aspirations with commercial interests, raising eyebrows as Election Day approaches.

Key Takeaways

• Trump introduces luxury watches priced between $499 and $100,000.

• The collection includes a model adorned with 122 diamonds.

• Proceeds from sales do not directly benefit Trump or his campaign.

• This venture follows a series of other branded products he has marketed during his campaign.

The Official Trump Watch Collection

On September 26, 2024, Trump revealed his latest product line, which includes:

• Trump Tourbillon: Priced at $100,000, featuring 122 diamonds on its bezel and available in three 18-karat gold styles.

• Fight Fight Fight Model: A more affordable option listed at $499.

This launch comes just 40 days before the presidential election, potentially opening Trump to criticism for monetizing his campaign while he argues that his opponents are out of touch with the economic struggles of everyday Americans.

A History of Branding

Trump's foray into luxury watches is not an isolated incident. Throughout his political career, he has marketed various products, including:

• Bibles: Sold for $59.99, inspired by patriotic themes.

• Sneakers: Branded as "Never Surrender High-Tops" for $399.

• Silver Coins: Recently introduced at $100 each.

• NFTs: Digital trading cards featuring cartoonish depictions of Trump, earning him between $100,000 and $1 million last year.

These products are marketed under a licensing agreement, allowing Trump to profit from his name and likeness without directly benefiting his campaign.

The Business Model

The watches are sold through a company named TheBestWatchesonEarth LLC, which operates under a paid license agreement to use Trump's name and image. Notably, the sales website states that:

• Proceeds do not go to Trump’s campaign or the Trump Organization.

• The watches are intended as collectible items, not for investment purposes.

This business model mirrors Trump's previous ventures, where he has successfully leveraged his brand for profit, from steaks to vodka.

Public Reaction

The announcement has sparked mixed reactions, particularly among political commentators. Some have criticized the high price point of the watches, suggesting that it reflects a disconnect with the average voter. For instance, hosts on MSNBC's "Morning Joe" humorously remarked on the absurdity of selling such expensive merchandise during a campaign.

Conclusion

Trump's launch of the Official Trump Watch Collection exemplifies his ongoing strategy of merging business with politics. As he continues to navigate the complexities of his campaign, this latest venture raises questions about the implications of commercializing political support. Whether viewed as a savvy marketing move or a questionable tactic, it undeniably keeps Trump in the headlines as the election approaches.

Sources

• Play, Boston.com.

• Trump watches: A closer look at his new business venture – NBC Bay Area, NBC Bay Area.

• ‘Morning Joe’ Team Roasts Trump’s $100K Watch Sale: ‘Getting Very Expensive to Be a Supporter’, Yahoo News UK.

• Donald Trump and His Latest Hustle: $100,000 Watches!, Finance Magnates.

• Donald Trump launches a new business venture during his campaign: $100,000 watches | Hot Springs Sentinel Record, Hot Springs Sentinel Record.