Adidas Unveils Sui NFTs to Enhance Its Digital Presence
May 8
2 min read
Adidas has officially launched a new collection of NFTs designed for in-game characters in the upcoming crypto shooter game, Xociety. This move marks another step in the brand's ongoing efforts to expand its digital footprint in the gaming and NFT space, offering players unique virtual outfits.
Key Takeaways
Adidas introduces NFT skins for Xociety, a third-person crypto shooter game.
The collection includes 2,600 mystery box NFTs featuring various apparel styles.
Each box contains outfits with different rarity tiers, set to mint on May 16.
The partnership with Xociety includes a revenue-sharing model for players.
Adidas Enters the NFT Space
Adidas has been actively involved in the NFT market since 2021, launching over a dozen collections. The latest drop features 2,600 mystery box NFTs that players can open to reveal exclusive in-game skins. These skins include stylish black hoodies, vibrant neon tracksuits, and other apparel adorned with the iconic Adidas logo.
The NFTs will be minted on the Sui Layer 1 blockchain, ensuring a secure and efficient transaction process. Each mystery box will contain a specific number of complete clothing sets, categorized into four rarity tiers:
Uncommon: 3 sets
Rare: 4 sets
Epic: 8 sets
First: 8 sets
The Xociety Game
Xociety is an upcoming third-person shooter game that incorporates RPG elements, targeting a diverse player base primarily in Asia, with significant audiences in South America and Europe. Although the game is still in development, it has already attracted over 12,000 players during limited-time playtests across 64 countries.
The game developers have expressed intentions to expand their reach into the North American market, indicating a growing interest in the game and its potential for success.
Revenue Sharing Model
The collaboration between Adidas and Xociety is structured as a revenue-sharing agreement. This model allows players to earn rewards based on the spending of other players within the game. The developers believe this approach will create a sustainable ecosystem where players can access real rewards throughout their gaming experience.
Conclusion
Adidas's latest NFT drop not only showcases its commitment to innovation in the digital space but also highlights the growing intersection of fashion and gaming. As the brand continues to explore new avenues in the metaverse, the partnership with Xociety could pave the way for future collaborations and expansions in the NFT market. With the minting date set for May 16, anticipation is building among gamers and collectors alike, eager to see how these digital assets will enhance their gaming experience.
Sources
Exclusive: Apparel giant Adidas launches Sui NFTs, Blockworks.