Coca-Cola Unveils Exciting New NFT Collection: The Masterpiece Series
Feb 7
2 min read
Coca-Cola has made a splash in the digital art world by launching its "Masterpiece" NFT collection on Base, Coinbase's Ethereum Layer 2 network. This innovative collection merges classic and contemporary art, showcasing iconic pieces alongside modern interpretations, all featuring the beloved Coca-Cola bottle.
Key Takeaways
Coca-Cola's "Masterpiece" NFT collection features a blend of traditional and modern artwork.
The collection includes famous artworks like "The Scream" and "Girl with a Pearl Earring.
Prices for the NFTs range from 0.0011 ETH to 0.014 ETH.
Over 50,000 NFTs were minted, with some available on OpenSea.
This launch is part of Coinbase's "Onchain Summer" campaign.
The Launch of The Masterpiece Collection
Coca-Cola's foray into the NFT space is not entirely new; the company previously auctioned unique NFTs in 2021, raising over $575,000 for charity. The latest collection, however, marks a significant step forward, integrating well-known masterpieces with modern artistic expressions. The collection is part of Coinbase's "Onchain Summer" campaign, which celebrates various on-chain art, gaming, and music projects.
The NFTs feature a total of eight different versions, each uniquely designed to incorporate the iconic Coca-Cola bottle. This creative approach not only pays homage to classic art but also introduces a fresh perspective through the lens of contemporary artists like Aket and Vikram Kushwah.
Pricing and Availability
The pricing for the NFTs in the "Masterpiece" collection varies, with costs ranging from 0.0011 ETH to 0.014 ETH. Despite the initial excitement, some NFTs are currently being sold on OpenSea for prices lower than their minting cost. The minting process utilized the mint.fun platform, and the collection saw over 50,000 NFTs minted before the minting period concluded.
The Onchain Summer Campaign
The "Onchain Summer" campaign, which runs until August 30, features a variety of projects from partners including Coca-Cola, Manifold, Optimism, and OpenSea. This initiative has attracted significant attention, with Base reporting over 100,000 daily active users. The campaign aims to highlight the growing interest in on-chain projects and the potential of Ethereum's Layer 2 solutions.
Conclusion
Coca-Cola's launch of the "Masterpiece" NFT collection represents a bold move into the digital art space, blending traditional artistry with modern creativity. As the company continues to explore the NFT landscape, it sets a precedent for other brands looking to engage with the digital economy. With the ongoing success of the "Onchain Summer" campaign, Coca-Cola is poised to remain a key player in the evolving world of NFTs and digital collectibles.
Sources
Coca-Cola Releases “Masterpiece” NFT Collection on Layer-2 Base | CoinMarketCap, CoinMarketCap.