Jack Ma-Backed Yunfeng Financial Invests $44 Million in Ethereum, Signaling Web3 Push

Yunfeng Financial Group, a Hong Kong-listed firm with ties to Alibaba co-founder Jack Ma, has acquired 10,000 ETH worth approximately $44 million. This strategic investment marks a significant step into the Web3 ecosystem, with Ethereum positioned as foundational infrastructure for the company's future endeavors in tokenized finance and real-world asset (RWA) tokenization. The acquisition was funded entirely by internal cash reserves.

Key Takeaways

• Yunfeng Financial Group has purchased 10,000 ETH worth $44 million as part of its strategic reserves.

• The move signals a major step into Web3, tokenized finance, and real-world asset (RWA) tokenization, with ETH serving as foundational infrastructure.

• The Ethereum investment is funded entirely from internal cash and is aimed at optimizing asset structure and reducing fiat reliance.

Ethereum Joins Yunfeng’s Balance Sheet as Strategic Reserve Asset

The acquisition of ETH will be recorded as a financial investment on Yunfeng Financial's balance sheet. This move aligns with the Group's July 2025 strategy to expand into new technology areas, including Web3, RWA tokenization, digital currencies, ESG Net Zero Assets, and artificial intelligence (AI). The company views ETH as a groundbreaking step to anchor its technological agenda and diversify its holdings, stating that its inclusion as a strategic reserve aligns with their long-term vision for Web3 and provides core infrastructure for tokenizing real-world assets.

A New Kind of Financial Infrastructure

Ethereum's smart contract capabilities are central to Yunfeng's broader adoption of advanced financial technologies. The programmable nature of the Ethereum blockchain enables the tokenization of assets like real estate and financial instruments, the creation of decentralized finance (DeFi) platforms, and the deployment of enterprise-grade applications across various sectors. Yunfeng intends to explore Ethereum's application within its core verticals, including brokerage, asset management, and insurance.

Web3 and RWA Tokenization: The Next Frontier

Yunfeng's move into Ethereum is part of a larger trend of financial institutions shifting towards tokenized finance. By leveraging Ethereum's infrastructure, Yunfeng aims to tokenize RWAs, bringing traditional assets onto blockchain networks for benefits such as 24/7 trading and fractional ownership. Most tokenized asset platforms are built on Ethereum-based infrastructure, making it a logical choice for Yunfeng's Web3 initiatives.

ETH Treasury Strategies Gain Momentum Among Public Companies

Yunfeng's investment places it alongside a growing number of publicly traded firms adopting ETH treasury strategies. Companies like BitMine Immersion Technologies, The Ether Machine, and SharpLink Gaming have also been accumulating ETH reserves. These firms are preparing to operate within decentralized ecosystems, with Ethereum's smart contracts and decentralized applications making it particularly attractive to digital service and fintech companies.

Why ETH, Why Now?

The timing of Yunfeng's investment is strategic, coinciding with increased institutional interest in Ethereum. Factors contributing to this include Ethereum's transition to proof-of-stake, the development of Layer 2 scaling solutions, and upcoming protocol improvements that enhance scalability and efficiency. Furthermore, the relative stability of ETH's price in Q3 2025, rising global demand for tokenized assets, and increasing regulatory clarity in regions like Hong Kong and Singapore have created a favorable environment for such institutional adoption.

Sources

• Jack Ma-Linked Yunfeng Financial Makes Bold $44M Bet on Ethereum to Power Web3 Push, CryptoNinjas.

• Jack Ma’s Yunfeng Financial Buys $44M in Ethereum as Reserve Asset, ICOBench.com.

• Alibaba's Jack Ma-Backed Firm Invests $44 Million In Ethereum For Strategic Reserve - Grayscale Ethereum MiniTrust (ETH) Common units of fractional undivided beneficial interest (ARCA:ETH), Benzinga.

• Yunfeng Vaults Into Web3 Era with $44M Ethereum Stake, AInvest.