Marina Abramović Unveils Groundbreaking NFT Project: A Journey Into the Digital Realm
May 29, 2025
2 min read
Marina Abramović, the renowned performance artist, has announced her latest venture into the world of non-fungible tokens (NFTs) with the launch of her project, Marina Abramović Element (MAE). This innovative initiative aims to blend her artistic legacy with digital technology, offering collectors a unique interactive experience.
Key Takeaways
Project Overview: MAE consists of three themed NFT drops exploring Abramović's artistic evolution.
Interactive Elements: Collectors can engage in games to earn collectibles and participate in the creation of digital art.
Final Event: The project culminates in an event called The Great Mint, where collectors can access exclusive NFTs.
The Concept Behind MAE
Abramović's MAE project is a collaboration with the digital art marketplace TAEX and is designed to create an immersive experience for participants. The project is structured around three main themes:
Art: Focuses on the symbols and archetypes in Abramović's work.
Life: Highlights the significance of locations, gestures, and outfits in her performances.
Marina Abramović Method: Explores her journey of self-discovery and the founding of her own institute.
Each theme will see a release of NFTs from May through September, featuring various formats and rarity levels, including still images and looped animations.
Engaging with the Audience
A unique aspect of MAE is its interactive gameplay. Participants can earn Transformational Crystals by engaging in games like Maze and Counting Crystals. These collectibles will allow them to mint limited-edition 5D MAE Performance and Avatar NFTs. Abramović describes the fifth dimension as a realm that can only be accessed by renewing one’s physical being, stating, "You will have a crystal in your body in the fifth dimension."
The Great Mint Event
The project will conclude with The Great Mint event in November, where collectors can mint the ultimate MAE token. To participate, they must have collected specific combinations of NFTs from the previous drops. This token will feature video artworks or animations showcasing Abramović's avatar performing new iterations of her iconic pieces, transcending the boundaries of physicality.
A New Era of Performance Art
Abramović's foray into NFTs represents a significant shift in how performance art can be experienced and shared. She aims to connect with a younger audience, many of whom are discovering her work for the first time. By embracing technology, she hopes to foster a new relationship between the performer and the public, transforming immateriality into energy through interaction.
In her own words, Abramović states, "If you really want to have some kind of relationship with a young audience, you have to embrace technology because that’s what they start with at school."
Conclusion
Marina Abramović's Element project is not just a collection of NFTs; it is a pioneering effort to merge the realms of performance art and digital innovation. As she prepares for the first drop, the art world eagerly anticipates how this project will redefine the boundaries of artistic expression in the digital age.
Sources
Marina Abramović Has a Wild New NFT Project: ‘You Will Have a Crystal in Your Body’, Artnet News.
Marina Abramović, the Artist is an NFT, WWD.