Netflix Acquires 'Minted': A Deep Dive into the NFT Boom and Bust

Netflix has acquired the documentary 'Minted: The Rise (and Fall?) of the NFT', offering a deep dive into the volatile world of non-fungible tokens. The film, directed by Nicholas Bruckman, explores the NFT phenomenon from its explosive emergence to its dramatic collapse, providing a nuanced perspective on its impact on art, finance, and technology.

Netflix Acquires 'Minted' for Key Global Markets

Netflix is set to premiere Nicholas Bruckman’s documentary 'Minted: The Rise (and Fall?) of the NFT' in key global territories, including North America, the UK, Africa, and Australia/New Zealand. The film, which debuted on Wednesday, April 23, 2025, offers a front-row seat to the turbulent NFT phenomenon, which at its peak became a $40 billion digital gold rush.

The Journey of 'Minted'

'Minted' first premiered at the 2023 Tribeca Film Festival, followed by an international premiere at CPH:DOX in Copenhagen. It was also broadcast on the PBS series Independent Lens earlier this year, garnering critical acclaim before its acquisition by Netflix.

Exploring the NFT Phenomenon

The documentary opens with the record-shattering $69 million digital art sale by the artist known as Beeple, which sent shockwaves through the traditional art world. The film follows Beeple and a pioneering group of multidisciplinary artists from the U.S., Latin America, and Africa, examining the intersection of technology, artistic expression, and value. It delves into the inherent contradiction of NFTs: digital assets that, through blockchain technology, can be made unique and collectible despite their inherent reproducibility.

Director's Vision and Impact

Nicholas Bruckman, the director, writer, and producer of 'Minted', expressed his excitement about the film reaching new audiences on Netflix. He hopes the documentary will entertain viewers and spark significant conversations about the collision of art, finance, and technology. The film aims to place the NFT market's dramatic rise and collapse within the broader arc of art history, offering a nuanced perspective on its evolution and enduring impact.

Key Takeaways

• 'Minted' provides an in-depth look at the NFT boom-and-bust cycle.

• The documentary explores the intersection of technology, art, and finance.

• It features key figures like the artist Beeple and examines the market's volatility.

• Director Nicholas Bruckman aims to spark conversations about the future of digital assets and art.

• The film highlights the speculative nature of the NFT market, with some estimates projecting a market value of over $350 billion by 2032, despite its inherent volatility.

Sources

• 'Minted' NFT Documentary Gets Netflix Premiere Date, Deals, Deadline.