NFT Market Roars Back: July Sales Hit $574M Fueled by Ethereum's Blue-Chip Boom

The NFT market has experienced a significant resurgence in July 2025, with sales climbing to $574 million, marking the second-highest monthly total of the year. This surge, a 47.6% increase from June, indicates renewed investor interest, largely driven by high-value transactions and the strong performance of Ethereum-based collections, despite a dip in overall transaction volume and unique buyers.

July's NFT Market Rebound

The non-fungible token (NFT) market demonstrated robust growth in July 2025, achieving $574 million in sales. This figure represents a substantial 47.6% increase from June's $388.9 million, although it falls short of the January peak of $678.9 million. While the total number of transactions saw a slight decrease of 9%, the average sale value rose to $113.08, the highest in six months. This suggests a market trend towards higher-value assets and a consolidation of buyer activity.

Key Takeaways

• NFT sales reached $574 million in July 2025, a 47.6% increase from June.

• The average NFT sale value increased to $113.08, indicating a focus on premium assets.

• Ethereum-based NFT collections dominated the market, with CryptoPunks and Pudgy Penguins leading in sales volume.

• Despite increased sales, the number of unique buyers decreased, while unique sellers rose.

• The overall NFT market capitalization surpassed $8 billion.

Ethereum Dominance and Top Collections

Ethereum-based NFT collections were the primary drivers of July's market activity. The surge in Ether's price, climbing over $3,900, directly boosted the valuations of NFTs on the Ethereum blockchain. All of the top 10 NFT collections by market capitalization in July were Ethereum-based. CryptoPunks led the market with $69.2 million in total value traded, followed closely by Pudgy Penguins, which saw a remarkable 65.44% increase in its floor price, outperforming other established blue-chip collections.

Market Trends and Blockchain Performance

The shift towards higher-value assets is evident in the declining number of unique buyers by 17% to 713,085, contrasted with a 9% increase in unique sellers to 405,505. This indicates that while fewer individuals are participating, those who are tend to make larger purchases. Ethereum accounted for $275.6 million in NFT sales, a 56% increase month-over-month. Bitcoin and Polygon followed with $74.3 million and $71.6 million, respectively. Cardano experienced the highest percentage growth in NFT sales at 102%, while Solana saw an 8% rise. Conversely, Polygon and BNB Chain experienced significant declines in sales volume.

Broader Market Context

The overall market capitalization for NFTs exceeded $8 billion, reflecting a 21% increase. This growth occurs amidst broader adoption of decentralized applications and a positive sentiment in the cryptocurrency market, with Bitcoin and Ethereum prices also showing upward momentum. Despite the positive sales figures, some sectors within the NFT space, such as NFT lending, have seen a significant downturn, with major platforms scaling back or shutting down NFT-related services.

Sources

• NFT Sales Spike in July—but Still Miles Below 2024’s Highs – Markets and Prices Bitcoin News, Bitcoin.com News.

• NFT Market Surges Past $6 Billion on Whale CryptoPunks Purchase and 154% Trading VolumeSpike, AInvest.

• NFT Sales Jump 47.6% in July 2025 to $574 Million Amid Market Consolidation, AInvest.

• Ethereum NFT Sales Surge 56% in July as Market Shifts Toward High-Value Assets, AInvest.

• NFT Sales Surge to $574M in July 2025, Second Biggest Month, Techi.