NFT Sales Soar to $574 Million in July, Signaling Market Revival

Non-fungible token (NFT) sales experienced a significant resurgence in July 2025, reaching a total of $574 million. This figure represents a substantial 47.6% increase from June's sales volume and marks the second-highest monthly total for the year, indicating a renewed momentum in the digital collectibles market.

July Sees Strong NFT Sales Growth

The NFT market demonstrated robust growth in July, with sales volume climbing to $574 million. This surge follows a dip in June, where sales stood at $388.9 million. While this July total falls short of the year's peak in January ($678.9 million), it signifies a strong recovery and growing investor interest.

Key Takeaways

• NFT sales in July reached $574 million, a 47.6% increase from June.

• The average NFT sale price rose to $113.08, the highest in six months.

• Ethereum-based NFT collections dominated the market, with CryptoPunks and Pudgy Penguins leading in trading volume.

• Despite increased sales, the number of unique buyers decreased, suggesting a market consolidation towards higher-value assets.

Shifting Buyer Behavior and Market Consolidation

Despite the overall increase in sales volume, the number of NFT transactions saw a slight decrease of 9% in July, totaling 5 million. Concurrently, the average sale value climbed to $113.08, the highest in six months. This trend suggests a shift in buyer behavior, with participants increasingly focusing on higher-value assets. The number of unique buyers also dropped by 17% to 713,085, while unique sellers increased by 9% to 405,505, indicating a market consolidation where fewer buyers are acquiring more expensive NFTs.

Ethereum Dominance and Top Performing Collections

Ethereum-based NFT collections continued to lead the market in July, bolstered by a significant price rally in Ether (ETH), which surpassed $3,900. All of the top 10 NFT collections by market capitalization were built on the Ethereum blockchain. CryptoPunks led in trading volume with $69.2 million, followed by Pudgy Penguins at $55.5 million. Pudgy Penguins notably outperformed other major collections, including Bored Ape Yacht Club and Mutant Ape Yacht Club, by achieving a 65.44% increase in floor prices.

Blockchain Sales Performance

Ethereum blockchain recorded the highest NFT sales volume in July, with $275.6 million, marking a 56% increase from the previous month. Bitcoin and Polygon followed with $74.3 million and $71.6 million, respectively. While Polygon experienced a 51.1% decline in sales, Cardano saw the most significant percentage growth at 102%, indicating a resurgence of interest on that network. Solana also reported an 8% gain, while BNB Chain sales dropped by 54%.

Sources

• NFT Sales Hit $2.82B in H1 2025 as Market Cools, Cointelegraph.

• NFT Sales Jump 47.6% in July 2025 to $574 Million Amid Market Consolidation, AInvest.

• NFT Sales Surge to $574M in July 2025, Second Biggest Month, Techi.

• NFT Sales Hit $574 Million in July, Second-Highest Monthly Total of 2025, Cryptonews.

• July NFT sales jump 47.6%, signaling renewed market momentum, Traders Union.