Snoop Dogg's $12M NFT Drop on Telegram Signals Potential NFT Comeback

Snoop Dogg's recent digital collectible drop on Telegram has achieved remarkable success, generating $12 million in just 30 minutes. The sale of nearly one million NFTs, inspired by the iconic rapper's style, has sparked discussions about a potential resurgence in the NFT market. This event highlights the growing integration of digital assets within popular social platforms.

Snoop Dogg's NFT Phenomenon

Legendary artist Snoop Dogg collaborated with Telegram for its first celebrity NFT drop, featuring a collection of digital collectibles. These items, which included digital dogs, marijuana bags, vintage cars, and golden hands, sold out in an astonishing 30 minutes. The rapid sell-out generated $12 million, according to Telegram CEO Pavel Durov. The collectibles were priced between 200 and 10,000 Telegram Stars, a virtual currency, depending on their rarity.

Key Takeaways

• Snoop Dogg's NFT drop on Telegram sold out in 30 minutes, grossing $12 million.

• Nearly one million unique NFTs were sold.

• The event utilized The Open Network (TON) blockchain.

• This success fuels speculation about a potential NFT market comeback.

Telegram's Role in the NFT Surge

The NFTs were integrated with The Open Network (TON) blockchain, a project originally developed by Telegram. Durov announced that blockchain minting and secondary market functionality for these collectibles would be launched on the platform within 21 days. This move signifies Telegram's increasing involvement in the Web3 space, leveraging its massive user base of over one billion.

The NFT Market's Potential Revival

The NFT market experienced a significant boom in 2021 but saw a sharp decline in 2022. While there have been intermittent signs of recovery, sustained momentum has been elusive. Data from Q2 2025 shows NFT trading volumes at $823 million from 12.5 million sales, a decrease from $4 billion in Q2 2024. However, Snoop Dogg's successful drop, alongside other recent high-demand collectible launches on Telegram, suggests that platforms like TON might be instrumental in revitalizing interest in NFTs. The platform has also seen interest from other major NFT projects like Bored Ape Yacht Club, Pudgy Penguins, and Doodles.

Behind the Collaboration

The partnership between Snoop Dogg and Telegram reportedly originated from a casual conversation between the rapper and CEO Pavel Durov on X. Snoop Dogg's involvement included releasing a song titled "Gifts" specifically for the NFT drop, which garnered significant views on YouTube and emphasized the credibility and privacy features of Telegram and the TON blockchain.

Sources

• Are NFTs Making A Comeback? Snoop Dogg Bags $12M In Minutes With Telegram Collectible Drop, Yahoo Finance.

• Snoop Dogg's Digital Collectibles Generate $12M in 30 Minutes – NFTs Making a Comeback?, Cryptonews.