Snoop Dogg’s Telegram NFT Drop Sells Out in 30 Minutes, Nets $12M
Oct 6
2 min read
Rap icon Snoop Dogg has once again shaken up the digital collectibles world, selling out his inaugural batch of Telegram NFTs in a blistering 30 minutes and amassing $12 million. The drop comes amid renewed discussion about the NFT market's future—and speculation over its next big revival.
Key Takeaways
Snoop Dogg partnered with Telegram for the platform's first major celebrity NFT drop.
One million unique NFTs inspired by Snoop’s signature style sold out in half an hour.
The sale generated $12 million, signaling major enthusiasm for celebrity digital collectibles.
NFTs ranged from digital dogs to bags of marijuana and classic West Coast imagery.
Secondary trading and on-chain minting are set to begin within the next month.
A Groundbreaking Celebrity Collaboration
Snoop Dogg, known for pushing boundaries both musically and culturally, announced the NFT release via his official Telegram channel. The unique digital assets drew on his iconic motifs—think West Coast hand signs, cartoon dogs, and signature props—offering fans an affordable entry point, with collectibles priced between 200 and 10,000 Stars (Telegram’s in-app currency).
The collaboration came about after a spontaneous exchange between Snoop and Telegram's CEO Pavel Durov, underlining its organic nature. This high-profile launch also marks Telegram’s growing ambitions in blockchain-based commerce. Telegram integrates The Open Network (TON) blockchain, allowing easy transfer and trading of digital assets through the platform’s “Send a Gift” feature.
Instant Sellout and Fan Frenzy
Within just 30 minutes, all one million NFTs were snapped up. The rapid sellout reflects both Snoop’s enduring influence and growing interest in digital collectibles, even as broader NFT trading volumes have seen a decline since their 2021 peak. Following the sale, Durov announced that blockchain minting and secondary trading would go live within three weeks, giving buyers additional opportunities to profit or trade their collectibles.
To further hype the collaboration, Snoop released an exclusive track titled “Gifts.” The track, which quickly gained hundreds of thousands of views on YouTube, features lyrics validating the authenticity of the drop and praising both Telegram and TON blockchain’s privacy and reach.
NFT Market Still Searching for a Second Wind
The success of Snoop’s NFT drop has sparked renewed debate over the state of the NFT market. While projects in 2021 captured mainstream attention and millions in trading volume, recent quarters have shown a significant market cooldown. Latest data shows a noticeable drop in both overallvolume and price levels.
However, celebrity-led collaborations and integrated trading platforms like Telegram may represent the next stage for NFTs, attracting new users and offering more utility. Whether these high-profile stunts can revive the market’s momentum remains to be seen—but for now, Snoop Dogg’s latest move has certainly captured the world’s attention.
Sources
Are NFTs Making A Comeback? Snoop Dogg Bags $12M In Minutes With Telegram Collectible Drop, Yahoo Finance.