Walmart’s OnePay App to Bring Ethereum Trading to Millions by 2025: What Shoppers Need to Know

Walmart is making a groundbreaking move into cryptocurrency by announcing that its OnePay app will support Ethereum trading starting in 2025. This decision could alter the landscape of digital finance, bringing crypto access to millions of Americans who frequent the nation’s largest retail chain.

Key Takeaways

• Walmart will add Ethereum (and Bitcoin) trading to the OnePay app in 2025

• Powered by a partnership with crypto infrastructure provider Zerohash

• Crypto trading will roll out in multiple US states before year’s end

• Users can buy, hold, sell, and convert crypto alongside regular shopping features

• Move places Walmart in direct competition with other fintech and finance platforms

Walmart’s Next Leap: Crypto for Everyone

Walmart’s move to add Ethereum (ETH) and other cryptocurrencies to OnePay signals the retail giant’s commitment to digital innovation. Previously, OnePay provided services familiar to traditional banking, such as high-yield savings accounts, debit cards, and peer-to-peer payments. The addition of digital assets shifts the platform closer to being a comprehensive financial “super-app.”

The integration means shoppers will have new ways to engage with crypto: from purchasing Ethereum within the app to converting digital assets into cash that can be spent at Walmart stores or online. It’s a bold step toward making crypto trading an everyday activity rather than a niche pursuit for tech-savvy users.

How Will Crypto Trading Work in OnePay?

Walmart’s partnership with Zerohash, a well-established player in digital asset infrastructure, is designed to ensure secure, compliant crypto operations. The OnePay app will offer:

• Direct buy, sell, and hold options for Ethereum and Bitcoin

• Conversion of crypto holdings into dollars for purchases or paying off balances

• Enterprise-level security features including KYC and multi-factor authentication

• Regulatory compliance to instill consumer confidence

Users will not need a separate crypto exchange account, as all features will be housed within the familiar OnePay interface.

Competitive Impact and Growing Adoption

With over 150 million Americans shopping at Walmart each week, the company’s OnePay platform enters direct competition with fintech leaders like PayPal, Venmo, and Cash App. These firms also support crypto but lack Walmart’s sweeping retail footprint.

By streamlining crypto access, Walmart is poised to reach traditional consumers who may be skeptical of digital assets, enabling them to trade Ethereum as easily as they would reload a gift card. The move is expected to accelerate mainstream crypto adoption in the U.S., inspiring other financial platforms to follow suit.

What to Watch For in 2025

Walmart’s foray into crypto comes amid shifts in the regulatory environment and booming interest in digital assets. However, some features may not be available in all states initially, due to regulatory and compliance considerations.

Looking ahead, the company may add support for more cryptocurrencies, and its retail reach could make it one of the biggest access points for everyday crypto transactions in America.

In summary, Walmart’s expansion into Ethereum trading is a landmark event, bringing digital currency one step closer to average consumers and marking a significant evolution in both retail and financial services.

Sources

• Walmart to offer Bitcoin and Ethereum trading through its OnePay app, CryptoSlate.

• Walmart’s OnePay App to Include Bitcoin, Ethereum Trading: CNBC, Yahoo Finance.

• Walmart-Backed OnePay to Add Bitcoin and Ethereum Trading, Brave New Coin.

• Walmart Offer Bitcoin and Ethereum Trading Through OnePay App, CoinCentral.