Walmart Ushers in Crypto Mainstream: OnePay App to Offer Bitcoin and Ethereum Trading in 2025

Walmart is set to become a major player in digital finance, announcing that its fintech platform, OnePay, will allow users to buy, sell, and hold Bitcoin and Ethereum directly from its popular mobile app starting in 2025. This move signals a seismic shift in how millions of everyday Americans could engage with cryptocurrencies.

Key Takeaways

• OnePay, Walmart's fintech app, will support Bitcoin and Ethereum trading by 2025.

• The rollout targets mainstream users, aiming to simplify crypto access for millions.

• Partnership with crypto infrastructure provider Zerohash ensures security and compliance.

• The feature rollout will initially be available in multiple U.S. states.

• OnePay is now among the top five free finance apps in the U.S.

Walmart's Leap Into Crypto

After years of speculation, Walmart’s foray into cryptocurrency is now official. The addition of Bitcoin and Ethereum trading to the OnePay app could upend how Americans view digital assets, taking them from a niche investment to an everyday financial tool.

Developed in partnership with Ribbit Capital in 2021, OnePay was designed to deliver innovative and affordable financial services. Its latest move brings crypto trading to a vast and largely untapped consumer base, making digital assets as accessible as checking your grocery rewards or managing your savings.

Features and User Experience

OnePay already offers high-yield savings accounts, digital wallets, debit cards, and peer-to-peer payments. Now, users will be able to:

• Buy and sell Bitcoin and Ethereum directly in the app

• Hold crypto assets securely alongside traditional banking features

• Convert cryptocurrencies into dollars for spending or bill payments

The process is designed for simplicity and familiarity, smoothing the transition for users who may never have tried crypto before.

Security and Compliance: Built-In Protections

Walmart is tackling crypto’s reputation for risk head-on by collaborating with Zerohash, a Chicago-based digital asset infrastructure provider known for robust security protocols and compliance with anti-money laundering (AML) and know-your-customer (KYC) regulations. This ensures consumer protection and regulatory oversight fit for a mainstream audience.

Market Implications and Competitive Landscape

With over 150 million weekly Walmart shoppers and skyrocketing app downloads, OnePay’s crypto offering could quickly become one of the largest distribution channels for digital assets in the U.S.

By integrating cryptocurrency into its financial ecosystem, Walmart is positioning OnePay to compete directly with financial technology giants like PayPal, Venmo, and Cash App—all of which already support crypto trading. The move could intensify competition and accelerate adoption of digital currencies by regular consumers.

The Future: Everyday Crypto Use

Walmart’s commitment to streamlining digital asset access underscores a vision where cryptocurrency functions seamlessly within daily transactions, savings, and payments. While the crypto features won’t be available in every state at launch—and assets like Bitcoin and Ethereum aren’t covered by government insurance—the move represents a watershed moment for retail finance.

For millions of Americans, the question is no longer if, but when they’ll use crypto. Thanks to Walmart’s decisive step, the answer is coming sooner than anyone expected.

Sources

• Walmart’s OnePay App to Include Bitcoin, Ethereum Trading: CNBC, Decrypt.

• Walmart Offer Bitcoin and Ethereum Trading Through OnePay App, CoinCentral.

• Walmart to offer Bitcoin and Ethereum trading through its OnePay app, CryptoSlate.

• Walmart-Backed OnePay to Add Bitcoin and Ethereum Trading, Brave New Coin.

• Walmart’s OnePay App to Include Bitcoin, Ethereum Trading: CNBC, Yahoo Finance.